Beginning in early January 2009, consumers can
recycle Brita water pitcher filters through a program with Preserve®,
the leading maker of 100 percent recycled household consumer goods.
Preserve offers an environmentally friendly recycling infrastructure for
No. 5 polypropylene plastic, a primary material in Brita pitcher
filters, through its Gimme 5 recycling and reuse program.
Preserve will collect the filters to use in its
line of eco-friendly, 100 percent recyclable personal care, tableware
and kitchen products. Preserve products made in part from Brita filters
will be available at leading retailers, allowing consumers to purchase
new sustainable products they helped create.
For more information:
Brita® and Preserve®
Announce Filter Recycling Program
The Clorox Company News Release
Dated: November 18, 2008
